Robert Stein – DIGITAL MARKETING RESUME
Qualified and tenacious individual armed with broad-based background and skills in the areas of search engine optimization, WordPress & AdWords, digital marketing, Google Analytics, web management technical support, relationship development, strategic planning and execution. Displays outstanding ability to plan, coordinate, and implement practices and procedures to bring significant improvements in business processes towards the successful attainment of goals. Determined to implement earned skills and knowledge for the rapid growth of the prospective organization by working effectively and consistently.
Technical Understanding of SEO
Training and Professional Development
Organizational and Analytical Skills
Google Organic Traffic Generation
Excellent Time Management
SEO and SEM
System and Process Analysis
EXPERTISE, QUALIFICATIONS AND ACCOMPLISHMENTS
Over 12 years’ experience with Google AdWords PPC, WordPress & SEO.
Built and maintained Google AdWords paid search accounts with $100k monthly spend.
Researching keywords using Google AdWords and conducting pre-submission analysis using KPI formula to determine potential value to gain most search engine traffic. Using SEO to increase Google organic traffic to speed-optimized WordPress sites.
Skilled with Google Analytics data and Google Webmaster Console. Webmaster of over 100 WordPress SEO friendly websites.
Extensive use of industry tools aHrefs, Screaming Frog, Majestic, Moz, SEOProfiler, Accuranker, and SEMRush.
Developing and implementing interactive marketing strategies and improving search engine performance, attracting users to websites and driving growth, resulting in traffic. Implementing social media campaign and developing an on-going strategy for outreach.
Creating websites using WordPress and specializing plugins for SEO. Customizing WordPress installations.
Analyzing data to identify trends, generate reports and adjust campaigns as necessary to produce the most optimal ROI.
Connecticut SEO Experts | SEO, WordPress & AdWords Consultant |Apr. 2014-Present|
Manage on-site and off-site SEO for clients thus advancing front page organic and Google map rankings.
Create PPC campaigns to run on Google AdWords and other ad networks.
Research keywords for use in page titles, meta descriptions and headers.
Structure and manage multiple Google AdWords and Bing accounts providing a moderate to high quality score.
Design, develop, and deploy company WordPress sites. Initiate search engine optimization in order to increase page rank on all major search engines. Track campaign results using Google Analytics and SEMRush.
PPC Analyst | TicketNetwork |Mar. 2005-Apr. 2014|
Large-scale Google AdWords PPC account management with budget in excess of $100k month budget. Utilized Google AdWords editor.
Managed Google AdWords and Bing Pay-Per-Click advertising. Set up and carried out SEO strategies across content sites, as well as writing comprehensive monthly SEO / SEM reports to outline site performance and highlight areas of potential improvement.
Developed internal tool to create keywords for Google AdWords PPC which resulted in time saved and increased sales.
Created 50+WordPress websites. Automated credit card billing system saving over $3,000 in monthly processing fees.
IT Support Consultant | Stein Technologies |Sep. 2000-Mar. 2005|
Troubleshot, diagnosed and resolved problems. Documented problems accurately and succinctly in the appropriate support tools provided. Provided 2nd level support for Windows XP, Office, and Lotus Notes.
Provided support for computer hardware and software issues such as system configurations, wireless connections, virus and spyware removal, data migration, software installations and more. Provided customer support and technical issue resolution
Executive Support Specialist | IBM/Lotus |June 1997–June 2000|
Technical support of Windows NT, Windows 98, Lotus Notes, Internet Explorer and networking issues for IBM and Lotus executives.
Obtained and evaluated all related information in order to handle inquires and complaints.
Troubleshot and resolved requests for software and hardware assistance. Performed system administration and created user accounts.
Marketing Assistant | Microsoft |Mar. 1995–Mar. 1997|
Updated and maintained various information databases. Oversaw management of Microsoft’s Connecticut office.
Provided marketing and administrative support to district manager. Created Microsoft Word, Excel and PowerPoint documents.
Coordinated office marketing meetings and briefings.
KEY DIGITAL MARKETING SKILLS
Google AdWords PPC Paid Search Certification 12 years
Search Engine Optimization Analyst 12 years
Advanced Microsoft Excel Knowledge 18 years
PPC & SEO Keyword Research 12 years
Digital Search Engine Marketing 12 years
WordPress Webmaster, Speed Optimizer and SEO Specialist 12 years
Google Analytics Data Analysis 12 years
Facebook Paid Search Ads 2 years
Content Creation and Social Media Marketing 10 years
Google Webmaster Console 6 years
HTML 12 years
Bachelor of Science, Business Administration, Marketing | Northeastern University, Boston
Google AdWords Certification March 2017