Connecticut SEO & Google AdWords Management

Best Practices When On-Boarding Clients | Connecticut SEO Experts

Ways To Meet New Client’s Internet Marketing Needs ASAP

Connecticut SEO Experts utilizes the following methodology to develop client SEO strategy. We modify our procedures to fit a client’s specific requests and needs. Here are the nuts and bolts of what to do to improve client’s Google keyword rank and local keyword rank.

Determine SEO Tasks, Strategies and Goals


1. Perform multiple technical SEO audits from different sources.
2. Research long-tail, local, and Industry specific keywords.

3. Analyze competitor keywords and backlinks to better compete.

4. Examine client’s past history of SEO including success and failures.

5. Learn of client’s most recent SEO efforts.

6. Determine ways to improve the rank of client’s keywords on pages 2 or 3 and rank potentially profitable keywords onto page 1 by using long-tail, local, or industry-specific versions of the keywords.  Use On-SIte SEO. Improve content or links for those keywords.

7. For client’s most valuable keywords we begin with on-site SEO.  Implement new synonyms or long-tail versions of keywords discovered during initial research ensuring keywords are in proper tags, headers, URLs, internal links or elsewhere to improve results.

8. Increase local SEO results by prioritizing citation directory profiles and submit to strong citation directories so the client will be included in Google’s top 3 map pack.


SEO Tasks: Take Responsibility and Set Goals With Client


  • If Multiple  Technical SEO Audits Found Warnings or Errors Negatively Impacting On-Site SEO Resolve Issues ASAP.
  • Multiple Website Speed Reports. Establish Baseline Speed Result. Resolve Errors To Increase Google Page Speed Score.
  • Research Long-Tail Keywords, Local Keywords, And Competitor Keywords.
  • Use Professional SEO Tools To Determine Strategies Which Work For Higher Ranking Competitors.
  • Install Yoast SEO and Any Plugins Needed For SEO, Caching, Minification of CSS and JS, or Site Speed.
  • Create Local SEO  Optimization Plan.
  • Optimize Google My Business Page.
  • Perform Mobile Friendliness Test and Compare to Google’s Requirements.
  • Optimize Meta Titles & Descriptions.
  • Ensure On-Site Content Page Format Meets SEO Best Practice Levels Including Proper Use of Page Headers.
  • Compress All Images With a Variety Of Software To Improve Site Speed.
  • Add Alt-Text To Images.
  • SCHEMA, JSON, and Rich Snippets Implemented To Improve SEO.
  • Create Link Building Strategy.
  • Submit Sitemap To Google.
  • Create Reports Using Google Analytics and Google Search Console.


Connecticut SEO Experts doesn’t offer locked-in long-term contracts. We find our clients are better served by providing SEO consulting services at an hourly rate.

17 SEO eBooks, Checklists And Cheat Sheets From The Experts

17 Terrific Search Engine Optimization eBooks, Checklists & Cheat Sheets

I’ve been studying up on SEO to improve my skills and provide the search engine optimization services possible to my clients. Here are a few of the best eBooks, checklists and cheat sheets I’ve discovered in only the past 30 days. There is a tremendous amount of actionable advice on improving SEO contained in these documents. Enjoy them, share them and visit the publisher’s websites for addition insights.


As you may have read on this site, I am an SEO expert & Google AdWords certified consultant in the Hartford, CT area with 12+ Years SEM experience. I have a number of different satisfied SEO and Google AdWords clients who provide a wide range of products and services.


I have over 12 years’ experience developing and implementing SEO strategies, managing Google AdWords campaigns, interpreting Google Analytics data, conducting keyword & competitor research, and performing technical SEO audits but continue to try to learn, absorb and implement as much about the SEO industry as I possibly can.


I have expertise and real-world experience with Google Analytics, Google Search Console, Moz, SEMrush, Facebook, Twitter, LinkedIn, Pinterest, Google Keyword Planner, Ahrefs, HootSuite, Buffer, Screaming Frog Spider and other tools.


I love the work I do and I really learn something new about digital marketing every working day.


Here is a great opportunity to learn new skills, tricks, and insight from SEO experts.


Happy I can share these with you.


Great Advice From SEO Experts

7 Steps To Successful SEO

101 SEO Tips and Tricks

2018 SEO Checklist

Advanced SEO Guide

Best SEO Tricks

Blog SEO Checklists

Guide To SEMRush

Local Business SEO Optimization

Local SEO Checklist Local SEO Is The New Front Door

Ranking Factors

SEO Cheat Sheet

SEO Checklist SEO Ranking Factors

Top US Citation Directories

SEO Services Presentation

SEO Proposal Template