Resume: Google AdWords PPC, SEO Analysis, and WordPress Speed Optimizer and Webmaster
Critical thinking goal setter and quick decision maker with excellent communication skills.
Google AdWords PPC Certification March 2017.
Over 12 years’ experience with Google AdWords PPC, WordPress Site Creation & SEO.
Built and maintained Google AdWords paid search PPC accounts with $100k monthly budget.
Use SEO to increase Google organic traffic to optimized WordPress sites and increase ROI.
Skilled with Google Analytics data and Google Webmaster Console sitemap submission.
Webmaster of over 100 WordPress SEO friendly fast responsive websites over the past 12 years.
Perform long-tail keyword research and quantitative competitor research.
Use Local SEO techniques including local citation directory building Google My Business and niche directory submission.
Extensive use of the tools aHrefs, Screaming Frog, Majestic, Moz and SEMRush.
Worked remotely with over 12 years experience doing so in home office with the latest computer technology.
SEO, WordPress & AdWords Consultant
4/2014 – Present
Perform on-site SEO and off-site local and technical SEO for clients including resolving critical errors.
Create Google My Business accounts and submit to local SEO citation and niche directories.
Manage client’s WordPress web sites for security, updates and critical errors on a monthly retainer.
Research keywords for use in page titles, meta descriptions, and headers.
Daily Google Analytics analysis.
Use Google Webmaster Console to submit Yoast SEO sitemaps and Fetch and Render.
Maintain clients Google Adwords PPC paid search campaigns on a monthly retainer basis.
Attract leads through SEO and paid search and educate clients on my services.
3/2005 – 4/2014
Large-scale Google AdWords PPC account management with a budget in excess of $100k month budget. Utilized Google AdWords editor.
Performed AdWords advertisement metrics experiments and utilized automation for quantitative analysis.
Reported successes and problems to executive and team with data analysis, business analysis, and metrics.
Developed, advocated and managed the SEO of the website.
Data-driven analysis of Google Analytics to set KPIs.
Created SEM social media profiles on Facebook, Twitter, and others.
Wrote creative content for Ticketnews.com regarding industry trends.
Estimated gross revenue for concert ticket sales.
Developed internal tool to create keywords for Google AdWords PPC which resulted in time saved and increased sales.
Created and managed 50+in-house WordPress microsites optimized for SEO.
Automated credit card billing system saving over $3,000 in monthly fees.
IT Support Consultant
9/2000 – 3/2005
Provided 2nd level support for Windows XP, Office, and Lotus Notes.
Troubleshoot network, printing and remote connectivity issues.
Tech Support Specialist
6/1997 – 6/2000
Technical support of Windows NT, Windows 98, Lotus Notes, Internet Explorer and networking issues for IBM and Lotus employees.
Provided 2nd level desk side technical support to executives.
Performed system administration and the creation of user accounts.
3/1995 – 3/1997
Oversaw management of Microsoft’s Connecticut office.
Provided marketing and administrative support to district manager.
Created Microsoft Word, Excel and PowerPoint documents.
Coordinated office marketing meetings and briefings.
Key Expert Skills
Google Adwords PPC Paid Search Certification 12 years
Search Engine Optimization Analyst 12 years
Advanced Microsoft Excel Knowledge 18 years
PPC & SEO Keyword Research and Competitive Research 12 years
Search Engine Marketing 12 years
WordPress WebMaster, Speed Optimizer and SEO Specialist 12 years
Google Analytics data analysis 12 years
Facebook Paid Search Ads 2 years
Content Creation and Social Media Marketing 10 years
Google Webmaster Console 6 years
Bachelor of Science, Business Administration, Marketing
Northeastern University, Boston