2018’s Local SEO Checklist
There’s plenty to remember when it comes to implementing local SEO strategies.
This will help keep everything straight, so you can focus on the necessary to reap the benefit of local SEO.
Audit competitors who are in the Google’s top 3 map pack. Choose the same categories. Note local directories.
Determine your NAP (Name, Address, Phone) and use the exact same info for citation directories
Claim your business on Google Maps
Create a Google My Business listing. Verify and fill it 100%. Geo-target photos and upload them.
Create additional listings in local citation directories to get placement in the top 3 map pack.
Perform keyword research including geo-targeted keywords
Create title tags including some with your location
Create meta descriptions
Optimize images including geo-targeted keywords in the alt-text and as the file name
Optimize anchor text of every photo in your media library and include some local area keywords
Create headings and sub-headings and include some local keywords
Optimize your URL structure
Implement Schema markup codes including local business Schema
Obtain positive reviews on Google My Business as well as other review sites
Create social media profiles and inter-link them
Place a Google map in your footer and include your name and address information
Top US Local SEO Citation Directories