Connecticut SEO & Google AdWords Management

Best Practices When On-Boarding Clients | Connecticut SEO Experts

Ways To Meet New Digital Marketing Client Needs ASAP

Connecticut SEO Experts based in Glastonbury, Connecticut utilizes the following methodology to develop new client SEO strategy. We modify some of our procedures to fit a client’s needs but here are the nuts and bolts of what we do to improve a new client’s Google keyword rank as well as local keyword rank.

Determine SEO Tasks, Strategies and Goals


1. Perform multiple technical SEO audits from different sources.
2. Research Long-Tail, Local, and Industry specific Keyword.

3. Analyze competitor keywords and backlinks to better compete.

4. Examine client’s past history of SEO including success and failures.

5. Establish if there were any successes in client’s most recent SEO efforts.

6. Determine ways to improve the rank of client’s keywords that may lay on pages 2 or 3 and see if we can rank any potentially profitable keywords up to page 1 by using long-tail, local, or industry-specific versions of the keywords. Look to improve content or links for those keywords.

7. For client’s most valuable keywords we begin with on-site SEO.  Implement new versions of keywords discovered during our research ensuring keywords are in proper tags, headers, URLs, internal links or elsewhere to improve results.

8. Increase local SEO results by prioritizing inclusion in and optimization of citation directory profiles so the client will be included in Google’s top 3 map pack.


SEO Tasks: Take Responsibility and Set Goals With Client


  • If Technical SEO Audits Found Warnings or Errors Negatively Impacting On-Site SEO Resolve Issues ASAP.
  • Generate Multiple Website Speed Reports. Establish Baseline Speed Result. Resolve Errors and Determine Solutions To Increase Google Page Speed Score.
  • Research Long-Tail Keywords, Local Keywords, And Competitor Keywords.
  • Use Professional SEO Tools To Determine Strategies Which Work For Higher Ranking Competitors And Implement Better Campaigns.
  • Install Yoast SEO and Any Plugins Needed For SEO, Caching, Minification of CSS and JS, or Site Speed.
  • Create Local SEO Plan.
  • Optimize Google My Business Page.
  • Perform Mobile Friendliness Tests and Compare to Google’s Requirements.
  • Optimize Meta Titles & Descriptions.
  • Ensure On-Site Content Page Format Meets SEO Best Practice Levels Including Proper Use of Page Headers.
  • Compress All Images With a Variety Of Software To Improve Site Speed.
  • Add Alt-Text To Images.
  • SCHEMA, JSON, and Rich Snippets Implemented To Improve SEO.
  • Create Link Building Strategy.
  • Submit Sitemap To Google.
  • Create Reports Using Google Analytics and Google Search Console.


Connecticut SEO Experts doesn’t offer locked-in long-term contracts. We find our clients are better served by providing SEO consulting services at an hourly rate.

Connecticut SEO Experts | Google SEO Proposal

Sample Google SEO Proposal

A recent sample of a modest SEO Proposal that I use as a template and modify after an initial conversation with a potential small business SEO/Local SEO client.

With this proposal’s modifications, I wanted to keep it simple, short, and to the point.

I had performed a technical SEO audit and found errors such as 180 META Titles with only one single word, 150 missing <H1> tags, and very slow site speed score close to 50.

One factor in the slow site speed is zero compressed images.

SEO Experts Connecticut

Robert Stein
Glastonbury, CT 06033

Your SEO Proposal


SEO Strategy Explained

Create SEO goals, research keywords to target, competitor espionage, previous SEO efforts, and status of current SEO efforts. 

Improve the position of website’s most valuable keywords. Target additional keywords in Google’s organic ranking that can be moved up to the 1st page. Increase local search results.

SEO Tasks Defined

  • Technical SEO Audit
  • Find Errors That Hurt SEO And Fix.
  • Website Speed Report. 
  • Establish Baseline Speed Score. Resolve Issues.
  • Research Long-Tail Keywords, Local Keywords, And Competitor Keywords.
  • Use SEO Tools. Discover Strategies Used By Higher Ranking Competitors.
  • Install Yoast SEO and Any Plugins Needed For SEO.
  • Create Local SEO Plan.
  • Optimize Google My Business Page.
  • Mobile Friendliness Test.
  • Optimize Meta Titles & Descriptions.
  • Properly Use Page Headers. (H1, H2,)
  • Compress Images To Improve Speed.
  • Add Alt-Text To Images.
  • Add SCHEMA, JSON and Rich Snippets.
  • Create Link Building Strategy
  • Submit Sitemap To Google.
  • Will Require Admin Access To WordPress Website, Google Analytics, and Google Search Console.